CHERRY was founded by Lauren Browning, a results-driven sales and marketing professional with 10 years in the CPG industry. Passionate about helping startups and emerging brands scale, she understands the unique challenges early-stage businesses face in growing their brand awareness and driving conversions.

Unlike large agencies, CHERRY takes a hands-on, tailored approach- working directly with brands to curate the right influencer partnerships, optimize performance, and ensure branding is aligned every step of the way. Consider CHERRY an extension of your marketing team, dedicated to driving real engagement and sustainable growth.

Lauren specializes in affiliate and influencer marketing, with a focus on micro-influencers - trusted creators with highly engaged, niche audiences. She helps brands connect with the right influencers to maximize conversions, increase brand awareness, and build long-term customer relationships.

The name CHERRY is inspired by Lauren’s roots in Traverse City, Michigan, famously known as the Cherry Capital of the World. Every summer, she spent time at her aunt and uncle’s cherry farm- an experience that sparked her love for small-town charm, seasonal rhythms, and brands that grow with care and intention.

Beyond her work, Lauren is an entrepreneur at heart who loves bringing people together and creating opportunities. Whether she’s developing a new product, hosting a community event, or traveling to explore the latest wellness trends, she’s always looking for ways to innovate and grow. A Midwest native with a love for adventure, she splits her time between Michigan and California, and believes that success is built on bold moves and strong connections.